Cool Oil is simply a blend of organic, cold-pressed flax, hemp pumpkin and evening primrose. It offers a balance of the essential fatty acids, omega 3 and 6, in a 2:1 ratio....considered the optimum ratio for the body's needs and provides an ideal alternative to oily fish. Our bodies cannot make omega 3 and 6 but desperately needs them to function at cellular level. Therefore we have to get them from our diet.  Oily fish and fish capsules will give you plenty of omega 3, but not enough omega 6 and it is the balance of these two that Cool Oil offers and it seems to be hitting the spot for many.  It is not a health gimmick or even a supplement, Cool Oil is simply a food.